The ads, the headline, the agenda and the exit pop-up each sell a different outcome, and the page sells about 7 methods to 4 kinds of buyer. Nothing lines up, so Shaqir's credibility is doing all the selling. More ads won't fix that. One clear message will.
Source: SH ACQ 1 ad account, 6 Pepe London Event campaigns, pulled 18 Oct. Purchases are pixel-reported and include upsell tiers.
Each step should repeat the same promise. Instead it grows at every click, until the exit pop-up offers 100 times what the ad did.
Almost all of the spend runs one generic message. The one ad with a sharp idea, "Speak To Sell", names a system the page never mentions. The newest video hooks promise £10K months, which the page then replaces with £100K to £1M.
| Primary text running | What it promises | On the page? | 14-day spend |
|---|---|---|---|
| "UK / London Entrepreneurs & Business Owners" (2 versions, 54 ads) | Clarity, strategies and connections to Start, Grow and Scale. Six generic bullets | Loosely. No BIG 3, no AI, no number | $3,060 · 92% |
| "Speak To Sell" (20 ads) | A 3-step Speak To Sell system. Sell to a room from one presentation | No. The page never says Speak To Sell or teaches presenting as a method | $271 · 8% |
| Video hooks launched 16 and 17 Oct | Angle | Spend each |
|---|---|---|
| UK 10K Months With AI · Wanting 10K Months? Watch This | £10K a month | $1 to $15 |
| Clients On Autopilot · London No.1 Event | Clients, event status | $0 to $3 |
| Posting Daily, Income Not Moved · Handed The Tools, Not The System · Writing Every Email At 11pm · Chasing Clients Is Not A Strategy · Smartest In The Room, Still Poorest | Pain of the busy expert | $17 |
| London VSL videos 01 to 03 | VSL | $1 to $48 |
Meta is barely spending on the new hooks, which matches what Scott saw. They also arrive on a page that doesn't continue their story.
The one thing that does line up: all 73 ads use the headline "Exclusive 1 Day LONDON Event For UK Business Owners, Experts, Coaches & Consultants", which matches the top line of the page.
A business owner who wants clients and a person who wants a side income need different words, different proof and different fears answered. Speaking to both lands with neither.
Cold buyers check numbers. When they change between the ad, the page and the pop-up, trust drops.
| Fact | Ads say | Page says |
|---|---|---|
| Live events hosted | 150+ | 100+ |
| People served | 25,000+ attendees, 3,500+ businesses | 25,000+ students, 10,000+ clients, 4,000+ clients, 3,500+ businesses |
| Before age 30 | £20 million+ | $30 million |
| Russell Brunson | Paid £1M for a domain | "A $100,000+ client" |
| Seats | Ad name says 60 | 100 room, 50 seats, pop-up 60 (or 50), tiers add to 65 |
| Scott Weddell result | n/a | "$100,000 to $400,000 per month" and "over $250,000 monthly" |
| Photo caption | n/a | "Shaqir Hussyin (Founder of ClickFunnels)", which is not true |
| "Was" price | n/a | £997, £497, £6,000, $7,500 |
Typos still live: FUNNLES, $100.000k, "You're Name", Doctors listed twice, "her" for Neil Anderson.
In 5 seconds a visitor can't tell what the outcome is: clients, a second income, 15 hours back or £1M. The opening paragraph teaches the 5P's, then the page switches to BIG 3.
"£100K to £1M in 12 months" doesn't match the ad, is hard to believe for someone earning £10K a month, and is an earnings claim Meta can flag.
Five different seat counts and four different "was" prices make the scarcity look invented.
Cold traffic from a generic or £10K ad lands on a £1M headline, then a pop-up asks a third question. Each click changes the deal.
The proof is strong but inconsistent (see section 04), and it shows $1M-a-month clients to buyers aiming for £10K.
The body copy speaks well to problem-aware owners ("posts get 12 likes, 3 of them from family"). The headline and pop-up speak to opportunity seekers.
£47, Saturday 24 October, Strand Palace, 3 sessions, clear tiers. The clearest part of the funnel.
UK experts and service business owners who already sell to clients and want them coming in every week. Remove investors, 9-5 income replacers and "no business needed".
The ad, headline, Session 2, pop-up and tiers all say the same thing. Lead with clients, not a revenue figure:
If the video ads keep "£10K months", the page says £10K months and nothing bigger. Remove every £100K to £1M line and the "£1M to £10M Blueprint".
Choose BIG 3 or Speak To Sell. Not both. If BIG 3, keep 3 parts (AI, Funnels, Personal Brand) and make the 90-day plan what they leave with. Delete the 5P's, 7 Step GSF, 5-step, Top 3 Funnels and 3-engine.
It should repeat the promise and the date, not raise the stakes. Copy below.
50 seats everywhere, tiers that add up to 50, one "was" price. Make the facts in the ads and page match the table in section 04.
One Scott Weddell figure (confirmed with Scott). Caption becomes "ClickFunnels 2 Comma Club X award winner". Fix the five typos.
Put 2 or 3 stories of owners who went from patchy to steady clients near the top. Move the $1M-a-month names to the "who I've worked with" section, where they show authority instead of setting the promise.
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CLICK Here To Register For Just £47Limited to 60 business owners.Leave with your BIG 3 client system built and a 90-day plan in your hand.
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Saturday 24 October, Strand Palace London: Build Your BIG 3 Client System In 1 Day. £47. 50 Seats.
The campaign keeps running. These close the biggest gaps without a rebuild.
Decide these five lines before any new ad or page is made. Every ad, the page, the pop-up and the checkout then repeat them.
UK experts and service business owners who are good at what they do and already sell, but clients come in fits and starts.
New clients every week, without posting every day. One number, if any, used everywhere.
BIG 3: AI, a funnel and your personal brand, joined into one system. Or Speak To Sell. Choose one.
3 stories from owners like the buyer, plus Shaqir's track record told the same way every time.
1 day, Saturday 24 October, Strand Palace, £47, 50 seats.
Read the ad, then the headline, then the pop-up out loud. If they sound like three different events, it isn't ready.